Summer is here! American Eagle wanted to showcase their latest collection with a series of Photography and UGC Content that highlights their brand and feels relevant to the region.
The brand has strict guidelines to ensure the campaign feels very “American” but yet features people that look like their consumer.
We shot over 2 days both in and out of store with 6 models:
– 2 twins
– 1 male
– 2 female
The resulting campaign was a 360 piece with deliverables across all funnels for both instore and online channels.
