Bsaha Wal 3Afiyah – To your health, To your happiness

In the GCC, we celebrate each other by wishing them well. A very common phrase in the region is “B’Saha Wal 3afiya” which means to your health and longevity. This is usually said to people when they look great, go to the salon, make a good meal, or do anything positive.

As iHerb comes into the Middle East – the brand wanted to celebrate the region and it’s consumers.

We created a series of videos and photography to celebrate the Arab consumer while showcasing their diverse range – from beauty, wellness, and across both categories.

We used their rich colour palette of supplementary shades to create a bright, happy, and positive campaign to welcome iHerb to the region!