Saudi vision 2030 – A recycled future

Saudi Vision 2030 is committed to providing a better future for Saudis and for the region, and an example for excellence in the region.

In line with this vision, Tetra Pak has built the first 100% recycling factory in the Middle East. Here, all their packaging is 100% recycled – both the paper and plastic polymers – and used to create a host of consumer products that gets cycled back into Saudi Arabia.

As part of this initiative – we worked with the brand to shoot their factory operations across 3 cities and showcased the benefit it provides.

Shot over 4 days in:
Jeddah
Riyadh
Khobar
Dubai